How to Launch a Consumer Product Business

How to Launch a Consumer Product Business

1 0 about 1 year ago
When our guest, Michele Mehl, went looking for a fitness product that she could fit into her life, she was already a successful startup tech marketing executive and a Mom with a very busy family.

Her family’s history of heart disease got her thinking about a better, more convenient way to exercise. She recruited a co-founder and they begin prototyping a portable stationary exercise bike, one that promoted the same quality of exercises offered at a gym or a spin class, but portable enough to ... See More

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